Product goals: Make the user interface nicer Clean up the code Team goals: Better meeting attendance Get more done
Set goals that are Specific: focused, concrete Measurable: you can tell where you're at Attainable: "50% fewer bugs", not "no bugs" Relevant: about a metric that matters Timeboxed: stop, measure, re-evaluate SMART goals Agile Flash Card
Make the user interface less confusing This is neither specific, measurable, nor timeboxed Specific: reduce number of clicks on "save" when users mean "submit" Measurable and Attainable: no more than 10% of new forms left unsubmitted more than 1 day after completion Timeboxed: 2 days for UI rewrite, 2 weeks tracking uncompleted forms, then re-assess
For every goal Determine the metrics that matter Get the current baseline values Set an attainable target Set a timebox to hit target or try something else Implement a process change Start measuring Repeat while goal not met Stop