Developing a Product Vision

• You need to focus on a real pain point...
• ... but pain is not your product
• You want claim it's easy, fun, simple, powerful ...
• ... but these are challenges, not solutions
• You want to solve all problems ...
• ... but the sum of "eh" features is "eh"

• Kim Goodwin's Storytelling by Design
• Write a scenario
  • Context, Persona, Problem, Payoff
• One part matters more than all the rest...

• Start by visualizing the one scene that shows why your product matters
• It has to be specific, visual, self-descriptive...
• ... just like a good user interface
• Then fill in the story around it

• Start with panel 3. The rest will follow
• Tell a real story: named personas, events, realistic data

<More to come!>

Thanks to Hakim El Hattab for the slide template