Developing a Product Vision
A miracle occurs
Features, not payoff
Defining A Product is Hard
You need to focus on a real pain point...
... but pain is not your product
You want claim it's easy, fun, simple, powerful ...
... but these are challenges, not solutions
You want to solve all problems ...
... but the sum of "eh" features is "eh"
Design by Storytelling
Storytelling by Design
Write a scenario
Context, Persona, Problem, Payoff
One part matters more than all the rest...
Start by visualizing
the one scene
that shows why your product matters
It has to be specific, visual, self-descriptive...
... just like a good user interface
Then fill in the story around it
The 4-Panel Storyboard
Start with panel 3. The rest will follow
Tell a real story: named personas, events, realistic data
<More to come!>
Thanks to Hakim El Hattab for
the slide template