Four-Panel Storyboard Task
Create a four-panel storyboard. Be visual but don't get hung up on art. Grab clip art and photos from the web. Thinking about what to put in the storyboard may take hours, but limit the time constructing it to 20 minutes. The goal is to quickly and clearly nail down your first slice of value.
Put your storyboard in shared Team Storyboards slide set. Try to follow the template form there, i.e.,
- Panel 3 is largest, but also has the least text.
- Keep texts in all panels to a medium length paragraph.
The most critical element is Panel 3. Panel 3 should be large, and give a clear view of a specific app screen (mockup) delivering the payoff to the user.
Key User Stories for Panel 3
- Buy? As a potential user, I see enough in Panel 3 to know what I'd be buying.
- Build? As a developer, I see enough in panel 3 to know what to build.
Common mistakes with Panel 3:
- Showing input forms where users enter search or profile or filter options. No one ever bought an app because they wanted to fill in forms. This is friction, not payoff.
- Showing generic icons of graphs and lists and such. These are just vague promises to users. These are completely useless for the developers.
The Nurse's Aide example shows what a good Panel 3 has. The screenshot has specific data. A nurse could tell if this makes sense right away. A developer would know what to build, at least for the data and display, right way.
Less is more. Apple's Apple Watch ads manage to show a payoff scene in less than 10 seconds, with no words at all.
If you need help, post to Piazza.